Waste Creative, a forward-thinking creative agency established in 2006, has been leading the way in connecting entertainment brands with their fans. The company, with more than 87 employees worldwide, believes in the power of 'Brands powering fans, powering brands' - a virtuous circle that fuels creativity, culture, and commercial success. With a diverse portfolio of clients such as Google, Nintendo, and Supercell, Waste Creative has made a significant mark on the industry, bagging more than 100 awards including the coveted titles of Content Marketing Agency and Digital Industries Agency of the Year by The Drum.

The secret to Waste Creative's success lies in its company values, aptly named 'The Waste Way', and its entrepreneurial spirit. The agency has a deeply ingrained culture of trust and autonomy, encouraging all employees to contribute to the company's roadmap and objectives. This approach, combined with monthly business updates and creative reviews, ensures all employees feel connected and understand their role in the company's success.

Waste Creative's commitment to employee engagement is further exemplified through initiatives such as their Wellbeing Week, offering access to life coaches, reiki sessions, sound baths, and massages. The team also benefits from regular social events across all departments, fostering a true sense of community within the company. The organisation’s unique approach to engagement, prioritising transparency and the mental health of their staff, reflects Waste Creative’s drive to deliver to the highest standard, including always looking at ways to improve its work, its agency and its people.