Vida Homeloans is a mortgage lending specialist, established in 2015, with a mission to help more customers find a home they can call their own. In just a few years, the company has supported over 10,000 customers and has lent over £3.3bn.

The organisation's dedication to its employees is as strong as its commitment to its customers. It introduced 'V-Time', an uncapped leave policy that acknowledges the diverse needs of its employees. It also supports its workforce with a robust mental health infrastructure, including trained Mental Health First Aiders, and an Employee Assistance Programme.

Vida Homeloans’ Culture Champions drive wellbeing initiatives, such as the monthly programme of wellbeing activities in partnership with Vitality, its private healthcare provider. The organisation's Applause instant recognition tool further enhances its positive work environment, allowing teams to celebrate their successes and maintain open communication across the business.

In 2021, Vida Homeloans took the important step of developing an Equality, Diversity and Inclusion Policy, setting up a group to ensure these principles are upheld. The following year, an EDI Charter was launched, outlining the organisation’s commitments in this area. This commitment to equality and diversity is also evident in the firm's recruitment practices, with balanced panels and blind CVs minimising potential unconscious bias.