Teamspirit has transformed the way financial services firms spread their message, and each year offers its expertise pro bono to a good cause that aims to be similarly transformational for people or the planet.

Last year it was Fair Money Advice, a debt charity committed to financial inclusivity. Teamspirit volunteered £10,000 of time to devise a PR and social media strategy, and left a legacy of skills for the charity's staff.

CSR is a big part of the culture at London-based Teamspirit, which was founded in 1995. For instance, last year the team racked up more than 4 million steps in a walking challenge for Age UK, donated laptops to children for home-schooling and took part in the Twelve Days of Givemas.

Staff are given volunteer days and many choose to help environmental initiatives, such as Greenpeace. For its part, Teamspirit is seeking B Corp and Planet Mark certification.

When the pandemic started, the agency realised that it was affecting staff in different ways, and personalised support accordingly. Some people simply needed their broadband to be upgraded. Others had family health worries, so the agency extended healthcare cover to their loved ones.

Everyone, however, had more leisure time thanks to Teamspirit cutting two-and-a-half hours from the working week. Also, meetings were banned at lunchtime, before 9am and after 5.30pm.

As part of its commitment to diversity, equity and inclusion, the agency works with the Taylor Bennett Foundation and Leonard Cheshire to provide mentoring support and internships.