Key Group

We are here to help people finance a better retirement. We are the later life lending experts, with a market leading specialism in equity release.
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http://wearekeygroup.co.uk

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The Key Group (KG) focuses on helping the over-55s finance a better retirement by enabling them to access the wealth tied up in their homes. The organisation includes the UK's largest equity release adviser, Key; the UK's top equity release provider, More2life; the leading later-life sourcing/support system, AiR Mortgage Club; and the sector's biggest referral service, Key Partnerships.

With 546 colleagues, the group's culture is driven by its Aspire values of be ambitious, supportive, personal, act with integrity and be responsive and expert. Teams are expected to aspire to be the best they can and these values impact all aspects of work life from customer interaction to end-of-year-reviews.

As evidence of this culture in action, KG has won more than 100 industry awards and its advice arm has garnered 15,884 Trustpilot reviews with an average rating of 4.8 out of five stars.

The group initially launched in 1998 as one of the country's first equity-release specialists. Now diversified, in 2018 it acquired a stake in the AiR Group and its advice arm, Key, split in the same year to provide customers with a choice between fee-free advice – Key Equity Release; or whole-of-market guidance via the Equity Release Experts service.

The Key Group operates from Preston, Knowle and Gloucester and has 150-plus home-based advisers. When lockdown was imminent, more than 97% of colleagues moved to home-working within 10 days.

CEO Simon Thompson has been integrally involved in all communications, including providing regular company-wide video updates and hosting virtual lunch sessions with people across the group.

A spotlight on

Key Group

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Featured Workplace Factors

My Manager

74% of staff agreed

My manager cares about how satisfied I am in my job

Starting from January 2021, key performance indicator objectives for all managers include supporting the delivery of the group's Leadership Academy programme. Objectives are agreed at the beginning of every year; individual performance is assessed throughout; and 1:1s take place at the manager's discretion, according to need and regulatory requirements.

Leadership

75% of staff agreed

This organisation is run on strong values / principles

Staff were surveyed to check productivity, mental health and any support desired and the results suggested that 87% of employees felt KG was communicating enough and 90% believed they were receiving the right manager support. While company updates during lockdown were typically business-focused, any direct workforce concerns were addressed.

My Company

94% of staff agreed

I believe I can make a valuable contribution to the success of this organisation

The business uses focus groups to review the needs of its workforce and to understand further what should be refreshed to improve employee engagement. On the back of this, the benefits offering, existing family-friendly policies, and how the company gives back were amended, to name just a few areas.

My Manager
%

74% of staff agreed

My manager cares about how satisfied I am in my job

Starting from January 2021, key performance indicator objectives for all managers include supporting the delivery of the group's Leadership Academy programme. Objectives are agreed at the beginning of every year; individual performance is assessed throughout; and 1:1s take place at the manager's discretion, according to need and regulatory requirements.

Leadership
%

75% of staff agreed

This organisation is run on strong values / principles

Staff were surveyed to check productivity, mental health and any support desired and the results suggested that 87% of employees felt KG was communicating enough and 90% believed they were receiving the right manager support. While company updates during lockdown were typically business-focused, any direct workforce concerns were addressed.

My Manager
%

74% of staff agreed

My manager cares about how satisfied I am in my job

Starting from January 2021, key performance indicator objectives for all managers include supporting the delivery of the group's Leadership Academy programme. Objectives are agreed at the beginning of every year; individual performance is assessed throughout; and 1:1s take place at the manager's discretion, according to need and regulatory requirements.

Quick Facts

Organisation established in
1998
Total number of UK employees
Number of UK locations
40
Employee average age
52% : 48%
Male : Female employee ratio
26%
Employees earning £35k+
14%
Employee turnover (voluntary)
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Pensions

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Key Group
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