A bestselling book inspired the launch of what is now one of the UK's top digital marketing agencies for small and medium-sized businesses. How to Get to the Top of Google author Tim Cameron-Kitchen founded Exposure Ninja in 2013.

The company has continued to share everything it learns from running digital marketing for its clients around the world through its podcast, live online workshops, videos and further books.

This commitment to teaching businesses about effective digital marketing stems from the belief that the Internet can and should be a democracy, where greater consumer choice benefits everyone. If only the large brands have access to the most effective marketing, the consumer loses.

Exposure Ninja offers expertise in website design, search engine optimisation, content marketing, pay-per-click advertising and other digital marketing services.

To boost employee engagement, the company has reviewed what it offers staff and has improved paternity and maternity leave and increased annual leave days. Paid volunteering time, paid lunch breaks and salaries instead of hourly pay have been introduced. It has also added job description links on its organisation chart to show career progression routes more clearly.

Cameron-Kitchen says: "Enjoying our work and getting on well with those we work with are important components of a happy and fulfilled life. We’re committed to creating a great place to work for our team. We do this through flexible work and benefits, and creating a work environment free from prejudice, discrimination and intimidation."