WPR was established in 1992 and has since grown into one of the country's most recognised creative agency firms. The agency's culture is characterised by a strong emphasis on its people and their development. A testament to this is the fact that more than half of the WPR team started their careers as interns or juniors at the firm, demonstrating the agency's commitment to nurturing talent.

To foster a sense of wellbeing among its team, WPR has introduced various initiatives, including the Live Free Fund for life-enriching experiences and a wellness grant. The agency is also a certified Thrive at Work employer, promoting good physical, mental and musculoskeletal health in the workplace. WPR boasts a robust mental health support system, with a dedicated team wellbeing lead and several qualified Mental Health First Aiders. The agency also encourages open discussions about mental health through its Learning About Each Other training sessions.

WPR's commitment to its team is reflected in its impressive retention rates and its dedication to delivering exceptional work for its clients. It also has a unique approach to hybrid working, ensuring that teams maintain face-to-face interaction. This approach, combined with various social clubs and events, fosters a strong sense of community within the agency.

To ensure transparency, WPR's leadership team regularly shares business updates, and all new team members undergo a comprehensive induction programme. The agency's core values are embedded in its day-to-day operations, with initiatives related to these values regularly reviewed and presented at quarterly team meetings.