Go Ape

We still have plenty of big hairy goals and our mission remains to be the best adventure company on the planet.
Hidden mission statement
http://www.goape.co.uk

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Believing in living life adventurously, Go Ape offers a unique and thrilling experience to all of it customers. Founded by Becs and Tris Mayhew, the dream of Go Ape began during a family holiday in France, and has since grown into a thriving venture with 35 locations in the UK and 15 in the USA. Go Ape takes pride in being an employee-owned enterprise, with 90% of its shares transferred into an Employee Ownership Trust. Every employee, from full-time to seasonal workers, is a co-owner of the business.

Go Ape strives to maintain an engaging and supportive work environment. A shining example of this is their innovative Wellbeing Hub, a resource offering employees access to a wide range of resources, from guided meditations to workout videos and mental wellbeing courses. The company also facilitates regular trips and expeditions, fostering camaraderie and team spirit among its employees.

Go Ape's commitment to its core values is robustly integrated into its business strategy, communicated to all employees through onboarding and training. It celebrates the embodiment of these values through the Founders' Awards, an annual event honouring employees who have shown exceptional commitment to the company's values.

Through initiatives such as the Two Steps Better programme and the Management Development Programme, Go Ape invests in the professional growth of its employees, providing them with the tools to improve their skills and knowledge. At Go Ape, the adventure is not just for the customers; it's a way of life for every co-owner in the company.

A spotlight on

Go Ape

View the latest achievements

Featured Workplace Factors

Leadership

66% of staff agreed

This organisation is run on strong values / principles

During the organisation’s annual Founders' Awards, five co-owners are rewarded by the founders for having shown significant commitment to the company values. This ensures the continued communication of the importance of these values, the commitment of the organisation to its co-owners, and encourages team members to live by them every day.
Giving Something Back

66% of staff agreed

This organisation has a strong social conscience

Go Ape supports Trash Free Trails. In December, its Banana HQ crew went litter picking for their ‘Do the right thing day’. They teamed up at High Lodge Thetford for a trail clean and a #PurposefulAdventure. The team picked up over 300 items of ‘trash’ including drinks cans, nappies, crisp packets, and a plastic dagger!
My Manager

75% of staff agreed

My manager cares about me as an individual

Senior managers have recently undergone a one-to-one coaching programme with an external provider to work with them to bring out their individual strengths and improve their areas of weakness. They have formal management development training through the firm's Two Steps Better programme, and they can also get funding for professional qualifications.
Leadership
%

66% of staff agreed

This organisation is run on strong values / principles

During the organisation’s annual Founders' Awards, five co-owners are rewarded by the founders for having shown significant commitment to the company values. This ensures the continued communication of the importance of these values, the commitment of the organisation to its co-owners, and encourages team members to live by them every day.
Giving Something Back
%

66% of staff agreed

This organisation has a strong social conscience

Go Ape supports Trash Free Trails. In December, its Banana HQ crew went litter picking for their ‘Do the right thing day’. They teamed up at High Lodge Thetford for a trail clean and a #PurposefulAdventure. The team picked up over 300 items of ‘trash’ including drinks cans, nappies, crisp packets, and a plastic dagger!
Leadership
%

66% of staff agreed

This organisation is run on strong values / principles

During the organisation’s annual Founders' Awards, five co-owners are rewarded by the founders for having shown significant commitment to the company values. This ensures the continued communication of the importance of these values, the commitment of the organisation to its co-owners, and encourages team members to live by them every day.

Quick Facts

Organisation established in
2001
Total number of UK employees
Number of UK locations
26
Employee average age
50% : 50%
Male : Female employee ratio
4%
Employees earning £35k+
61%
Employee turnover (voluntary)
Quote from the top...
We continuously strive to improve the engagement of our employees. This, together with preserving Go Ape’s core values, are the key reasons why in 2021 we transitioned to an employee ownership model. We believe that our Co-owners are the people most passionate about our company and its values, and should reap the rewards for their hard work and dedication. With Employee’s now appointed as Trustees for the Company this will ensure employees have a strong voice in decision making.

Doug Garden, Finance Director

Benefits

Gym / Sports

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Profit Related Pay

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