Gain Theory is a global marketing effectiveness consultancy that brings together data, analytic and technology solutions to help marketing professionals make smarter, faster, predictive business decisions. The consultancy is passionate about making a meaningful difference to the business performance of its clients – to improve marketing efficiency, to grow market share and to see baseline profits and share price growth. They deliver this through their values and philosophy, which are summed up through their FAST doctrine: Forward Thinking, Active Partnerships, Simplicity, and Transparency. The global team consists of 200+ practitioners, operating from core hubs in New York, London and Singapore and offices in Minneapolis and Madrid. The EMEA business, based in London, is led by EMEA Chief Executive Officer Alan Bloodworth, who has over 20 years' experience working in the marketing effectiveness industry serving a diverse client list. Alan sits in the open-plan area with all staff where they have a couple of break-out areas including one with ping pong and pool, which is played at lunchtime. The layout and culture omits any sense of hierarchy within the organisation, with senior staff remaining approachable at all times.