Flair Rugs, a family-owned business started in 1984 by Dinesh Shah, is now a multi-million-pound global company led by Dinesh's son, Neel. With teams in the UK and India, Flair Rugs shares its expertise and passion for rug-making across the globe. The company's core values are family, honour, exceeding expectations, ownership, and continuous improvement, which are incorporated in every employee's roles.

Flair Rugs has a strong focus on employee wellbeing. It has several mental health first aiders and a dedicated wellbeing team, which promotes both physical and mental wellbeing initiatives, including walking meetings and the use of outdoor spaces. The company provides free healthy breakfasts and fruit in their canteen and encourages its employees to engage in social events and team outings.

The company's senior leadership team keeps employees updated on business developments through weekly live videos and monthly forums. They also reward employees who demonstrate the company's values through the Star Awards, which are announced in the monthly forums.

Flair Rugs also supports its employees' professional growth, offering regular one-to-one meetings every three months to set clear goals and expectations and provide feedback. The organisation also have a leadership and management programme, designed specifically for its colleagues, to enhance their behaviours and align them with the company's vision and values.

Flair Rugs' commitment to community is also evident in the Flair Foundation, which supports people and places where they live and work, from providing food parcels in the UK to building schools in India.