Established in 1993, Defaqto are a financial information business providing independent fund and product information to financial institutions. This is all to help them design and promote their propositions – helping consumers make better, more informed decisions. The company has 60 analysts spending 400 hours a day monitoring the financial market and more than 30,000 financial products across the UK. Defaqto communicates their vision, mission and values to people through their recruitment and selection process. These include: focus on the customer, drive for achievement, work collaboratively, and be responsible. As well as this, the company promotes their ‘brand personality' - characterised by a can-do, no-nonsense and inquisitive attitude. Based in Haddenham, Buckinghamshire, Defaqto is led by Chief Executive Officer Zahid Bilgrami, who has no fixed desk and sits with the different teams within the company's open-plan office.