Founded in 2008, Crafted is a digital agency that helps clients to understand, engage, and convert more users and customers through digital platforms. Its company values of “Go Deliver, Go Together, Go Beyond” provide direction for everything that the organisation does, in both its work and its fundraising activities.

People at Crafted also live by the mantra, “Purpose, not presence”. The agency believes that what matters is what its people do, not where they do it. This is further reflected in the organisation’s dedication to the wellbeing of its employees.

Crafted offers all its employees access to private medical insurance (PMI) through Vitality. This comes with a variety of benefits, including an app where employees can take advantage of rewards for physical activity, such as spa retreats.

Furthermore, Crafted recognises that employees’ mental health is just as important as their physical wellbeing. The organisation promotes an open culture of discussion and awareness, as well as encouraging employees to take mental health days when needed. The organisation doesn’t measure the impact of these mental health days against productivity or annual sick leave, instead, it encourages its people to take the time when needed.

Teams at Crafted further have access to Headspace and to the organisation’s chosen Employee Assistance Programme, TELUS Health. Through these, the agency’s people can use a mindfulness and meditation platform and a range of other benefits.