ActiveQuote, established by Dr Richard Theo in 2009, is a comparison website and broker for health and protection insurance products, covering Health Insurance, Income Protection, Life Insurance, and Critical Illness Cover.

Headquartered in Cardiff Bay, the company has grown to over 130 employees. ActiveQuote's achievements include outstanding Trustpilot reviews, reflecting the organisation’s dedication to providing a personal and tailored service to clients.

The company maintains a close-knit work environment, fostering an inclusive culture where everyone's voice is valued and respected. ActiveQuote's Champions Framework involves employees from all departments, focusing on four key areas: diversity and inclusion, charity and community involvement, employee engagement, and health and wellbeing. The organisation invests in trained Wellbeing Champions, an Employee Assistance Programme, and increased flexibility for its staff, emphasising its commitment to employee wellbeing.

ActiveQuote also places great importance on communication and transparency, incorporating organisational clarity into team and individual objectives. This is achieved through initiatives such as the Innovation Station, where employees can suggest ideas to improve the business. The CEO encourages an open-door policy, and selected employees are invited to monthly 'Breakfast with the CEO' meetings to share their thoughts and ideas. The senior management team (SMT) leads by example, promoting the company's values and principles through management training, new employee inductions, and ongoing performance reviews. ActiveQuote's SMT also sponsors the Champions Framework, guiding and encouraging teams to align their actions with the company's core values.