Founded in 2008 as Capture, SMG has grown into a leader in connected commerce marketing. Today, SMG encompasses three distinct agencies: Capture, Plan Apps, and Threefold, and services some of the UK's largest retailers. SMG's growth trajectory was further boosted in 2021 when it was acquired by growth consultant, Next 15.

At the heart of SMG is a deep commitment to its people. The business strives to attract, nurture, and retain the most talented individuals in the industry, offering opportunities for both personal and professional growth. This is evident in the company's wellbeing fund, a personal monthly fund for each employee, and their commitment to professional development, which includes an individual training fund.

SMG's people vision is to empower individuals to be the best versions of themselves, both in and outside of work. This vision is actualised through a robust business planning process that provides clarity on the strategic direction of the company. Each employee's workplan is tied to the company strategy, fostering a sense of unity and shared purpose.

The company champions a culture of honesty and transparency, with monthly virtual meetings where progress is openly discussed. This culture is maintained and enhanced by a dedicated Culture Team, who ensure that SMG's values are embodied across all business locations.

SMG also hosts monthly employee-led awards, celebrating outstanding achievements and reinforcing the company's commitment to recognising hard work and excellence. This underlines SMG's commitment to fostering an inclusive, supportive, and engaging work environment.