Hobbycraft, the UK's leading arts and crafts retailer, is on a mission to get Britain crafting. With over 100 stores nationwide and a dedicated online platform, Hobbycraft is not just a purveyor of crafting supplies but also a source of inspiration and advice. It delivers this through a comprehensive programme of in-store workshops and online tutorials. Hobbycraft is committed to sustainable growth, prioritising the wellbeing of its employees, the communities it serves, and conducting business with transparency and integrity.

Its commitment to employee engagement is evident in the unique Artisan programme, designed to nurture talent within the business. This programme empowers colleagues to maximise their skills, fostering growth and fuelling passions. Communication lies at the heart of Hobbycraft, from regular newsletters and updates to the CEO's one-on-one meetings with every head office team member. The 'Community Corner Newsletter' showcases the company's charity work and actions towards Equality, Diversity, Inclusion, and Belonging.

Hobbycraft also hosts regular listening groups, providing clarity on operations, sales, people, and processes. This platform allows colleagues to share ideas, promoting continuous improvement across all areas of the business. The company also embraces hybrid working, a move that has been beneficial in maintaining a collaborative culture and enhancing colleague wellbeing.

In all its endeavours, Hobbycraft remains customer-centric, reflecting customer needs and wants in the products they sell and the services they provide. The organisation’s love for craft is shared by everyone, from avid enthusiasts to crafting experts, and is a driving force in fostering employee engagement and wellbeing.